DATA CHANGES EVERYTHING
Thanks to technology, we have access to more data now than ever before. We can garner insights that help us optimize, plan, measure and fix our marketing. The power of data is truly amazing. But it can also be overwhelming.
While brands and entrepreneurs are using data to measure their marketing strategy, most are leaving the bulk of the insights on the table. Why? Because they don’t know enough about data and how to use it.
I am passionate about helping brands and entrepreneurs understand what data can do for them. I’m here to help navigate this complicated mosaic.
“Most marketers don’t use data to test, benchmark and adjust.”
“With an increased emphasis on data and analytics, we would expect that more marketers would consider themselves data driven, but survey results show this isn’t the case.”
“There is a big problem with data today: Marketing data is more important than ever. Many brands and entrepreneurs know they need data. However, many don’t know how to work with it, which can be detrimental to any business.
Data can be misinterpreted, providing bad insights. Talent with the right skill set isn’t easy to find. Data resources are extensive and brands are not always aware of how to use them, or even that they exist in the first place. Advertising agencies and marketing consultants may spin their clients’ data to better serve their own agendas.
But data tells the story: It tells the story of how a team of entrepreneurs can turn their business around.
The story of why an advertising campaign is underperforming and how to optimize it. The story of what the market actually wants. The story of how influential a blogger really is.
That’s where I come in.
With 20 years of industry experience, I have seen data make or break brands and entrepreneurs. I have seen agencies take advantage of their clients. I have seen the data ecosystem emerge over the past 20 years. And I have seen beautiful things happen when data is handled the right way. I learned from observing these situations and developed my own way of working with data that helps my clients succeed. My passion is to help brands and entrepreneurs fuel their marketing with data to make informed decisions and get the full story of their business.”